What could enable lasting success for companies?

If we look to individuals, families, and companies, the commonly accepted measure to deem these units as successful is based on its financial status and the possession of material wealth. For E.g. Higher the revenues, profits and market capitalization, would mean the individuals, families, and companies are successful.

For a lasting success, we need to re-define the measure of success. The measure of success need to be the financial status plus higher value measures like- taking care of the environment, respect for living and non-living, gains not at the cost of loss for others, develop self and others, etc.

Having financial indicators plus the higher values measures would call for a different kind of ideation and idea selection process. For this, I propose the concept of Immersive Innovation Process. Immersive innovation is to come up with products and services by considering the higher values. To do this we need to operate from a plane which is higher than the materialistic plane. Leaders, Philosophers, Scientists, and others, identify this as managing business keeping in mind the spirituality. In companies leaders need to start practicing immersive innovation, if they want to make their company unique and have lasting success.